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Why you can’t always think your way out of an Emotional Response
Have you ever told yourself, “There’s nothing to worry about,” “I know I’m safe,” or “I really shouldn’t feel like this”, yet your body carries on reacting anyway? You’re not failing at being rational. Your brain may simply be responding at a level that thinking alone can’t easily reach. Your brain has an alarm system Deep within the brain are structures involved in processing emotion, memory and threat, including the amygdala, hippocampus and hypothalamus. Together with wide
Joanna Allegra Madison
5 days ago2 min read


Are we all sleepwalking into a sunk coast fallacy?
🌙 Are we all sleepwalking into a sunk cost fallacy? Ever driven somewhere and suddenly realised you don’t remember part of the journey, if any?That moment of autopilot isn’t unusual it’s actually how most of us live. Research suggests around 90% of our behaviour is habitual and about 65% is influenced by our environment . We like to think we’re consciously steering the ship… but most of the time; we’re being guided by unseen currents. Neuroscience and psychology propose th
Joanna Allegra Madison
Nov 6, 20253 min read


Why sharing isn't always good for you.
Love to vent, find out why this is addictive and what to do instead.
Joanna Allegra Madison
Nov 6, 20255 min read


Understanding the most common Phobias and the Science behind them
Phobias are intense, irrational fears of specific objects, situations, or activities that can significantly disrupt a person’s life....
Joanna Allegra Madison
Sep 15, 20242 min read
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