🌙 Are we all sleepwalking into a sunk cost fallacy? Ever driven somewhere and suddenly realised you don’t remember part of the journey, if any?That moment of autopilot  isn’t unusual it’s actually how most of us live. Research suggests around 90% of our behaviour is habitual and about 65% is influenced by our environment . We like to think we’re consciously steering the ship… but most of the time; we’re being guided by unseen currents. Neuroscience and psychology propose th